For the 2026 season, I created the concept and led the art direction for a campaign connecting Blaupunkt and Iron Lynx across the FIA WEC and ELMS championships. Inspired by the childhood habit of playing with toy cars, the campaign follows a full day of play, from morning to night. The Iron Lynx cars are shown as 1:64 scale models in real home settings, where Blaupunkt products become part of both everyday life and the world of imagination. From a radio alarm clock to a TV, each product helps create a familiar setting while becoming part of the stories children build through play. I also designed a visual system for the 14 races, using six stages of the day to guide the lighting and mood of each image, keeping the campaign consistent throughout the season.