HOMO SCROLLUS
CANAPUS

HOMO SCROLLUS
CANAPUS

HOMO

SCROLLUS
CANAPUS

To support ASICS' global Human Nature campaign, we developed Homo Scrollus Canapus, a life-size museum-style diorama portraying a modern human in their natural habitat: buried under a blanket on a sofa, surrounded by three screens.

I worked on the art direction and created the 3D visuals for the pitch, taking inspiration from the film's visual language to connect the installation with the wider campaign. The level of detail in these early renders helped bring the concept to life and played a key role in winning the pitch.

The installation was brought to life at La Villette in Paris in October 2026, inviting visitors to take a closer look at our increasingly sedentary habits and the importance of movement for mental well-being.

To support ASICS' global Human Nature campaign, we developed Homo Scrollus Canapus, a life-size museum-style diorama portraying a modern human in their natural habitat: buried under a blanket on a sofa, surrounded by three screens.

I worked on the art direction and created the 3D visuals for the pitch, taking inspiration from the film's visual language to connect the installation with the wider campaign. The level of detail in these early renders helped bring the concept to life and played a key role in winning the pitch.

The installation was brought to life at La Villette in Paris in October 2026, inviting visitors to take a closer look at our increasingly sedentary habits and the importance of movement for mental well-being.

Clients

Asics

SERVICES

Art Direction, 3D Design

INDUSTRIES

Sport

DATE

2026

CREDITS

Clients – Asics
Agency – Digital Playas
Project Lead – Robin Delépine
Art Direction – Vincent Pounchou
3D & Graphic Design – Vincent Pounchou

Clients – Asics
Agency – Digital Playas
Project Lead – Robin Delépine
Art Direction – Vincent Pounchou
3D & Graphic Design – Vincent Pounchou

TOOLS

Blender

Adobe Photoshop

Blender

Adobe Photoshop

OTHER PROJECTS

ACCOR, PARIS SAINT-GERMAIN

Where it ALL Started

ACCOR, PARIS SAINT-GERMAIN

Where it ALL Started

TIKTOK, SEPHORA

Mission SEPHORiA : New Destination

TOTALENERGIES

Team TotalEnergies

OTHER PROJECTS

TIKTOK, SEPHORA

Mission SEPHORiA : New Destination

ACCOR, PARIS SAINT-GERMAIN

Where it ALL Started

TOTALENERGIES

Team TotalEnergies

© 2026 — V. All Rights Reserved.

© 2026 — V. All Rights Reserved.

© 2026 — V. All Rights Reserved.