TEAM
TOTALENERGIES
TEAM
TOTALENERGIES
As Lead Art Director for Team TotalEnergies in 2025 and 2026, my team and I worked to refresh the team’s visual identity and develop its communication across social media, print and events.
Our work included race-day graphics, rider profiles and campaigns for major cycling races. For the Tour de France, we also developed a dedicated visual direction for the TotalEnergies Fan Zone, adapting the team's graphic system to service station activations. We designed flags, rider cutouts, canopy graphics, inflatable arches and installations.
Throughout both seasons, we kept the visual identity consistent with the TotalEnergies brand while making the cycling team distinct from its electric mobility activities.
Together, we produced over 2,000 social media assets. The 2025 Tour de France campaign generated 26.53 million impressions, followed by nearly 14 million in 2026. Our Instagram stickers also reached 25 million views on July 2026.
As Lead Art Director for Team TotalEnergies in 2025 and 2026, my team and I worked to refresh the team’s visual identity and develop its communication across social media, print and events.
Our work included race-day graphics, rider profiles and campaigns for major cycling races. For the Tour de France, we also developed a dedicated visual direction for the TotalEnergies Fan Zone, adapting the team's graphic system to service station activations. We designed flags, rider cutouts, canopy graphics, inflatable arches and installations.
Throughout both seasons, we kept the visual identity consistent with the TotalEnergies brand while making the cycling team distinct from its electric mobility activities.
Together, we produced over 2,000 social media assets. The 2025 Tour de France campaign generated 26.53 million impressions, followed by nearly 14 million in 2026. Our Instagram stickers also reached 25 million views on July 2026.
Client
TotalEnergies
SERVICES
Art Direction, Graphic Design
INDUSTRIES
Sports, Energies
DATE
2025-2026 (ongoing)
THE CORE
IDENTITY
2025 — Establishing the Brand
We developed a visual identity built around solid color blocks, gradients, and action photography. The goal was to create a consistent graphic system that made Team TotalEnergies easy to recognize across its communications.
2025 — Establishing the Brand
We developed a visual identity built around solid color blocks, gradients, and action photography. The goal was to create a consistent graphic system that made Team TotalEnergies easy to recognize across its communications.
2026 — Living the Team
The visual identity evolved to focus more on the riders and their relationships within the team. We brought the jersey’s checkered pattern into the graphic system, combining its grid with the existing gradient. Photography also shifted toward closer, more personal moments, both during races and behind the scenes.
2026 — Living the Team
The visual identity evolved to focus more on the riders and their relationships within the team. We brought the jersey’s checkered pattern into the graphic system, combining its grid with the existing gradient. Photography also shifted toward closer, more personal moments, both during races and behind the scenes.
LE TOUR DE FRANCE
LE TOUR
DE FRANCE
FROM
CHECKERBOARD
TO PIXELS
FROM
CHECKERBOARD
TO PIXELS
Inspired by the riders’ ritual of playing video games together during the Tour de France training camps, the 2026 jersey’s checkerboard pattern was reworked into a digital pixel grid. Moving beyond simple retro references, I built a video game-inspired visual system for the campaign, from pixelated riders to HUD-style graphics. Fans could also take it home through a custom sticker sheet.
Inspired by the riders’ ritual of playing video games together during the Tour de France training camps, the 2026 jersey’s checkerboard pattern was reworked into a digital pixel grid. Moving beyond simple retro references, I built a video game-inspired visual system for the campaign, from pixelated riders to HUD-style graphics. Fans could also take it home through a custom sticker sheet.
TOTALENERGIES'
FAN ZONE
TOTALENERGIES'
FAN ZONE
We developed a dedicated art direction for the TotalEnergies Fan Zone, adapting the team's visual identity to the service station environment while keeping it consistent with our social media graphics. My team and I designed a range of physical materials, including flags, life-size rider cutouts, canopy graphics, inflatable arches, oversized deckchairs and branded installations.
We developed a dedicated art direction for the TotalEnergies Fan Zone, adapting the team's visual identity to the service station environment while keeping it consistent with our social media graphics. My team and I designed a range of physical materials, including flags, life-size rider cutouts, canopy graphics, inflatable arches, oversized deckchairs and branded installations.
CREDITS
Client – TotalEnergies
Agency – Digital Playas
Project Lead – Valentine Fertier
Art Direction – Vincent Pounchou
Graphic Design – Vincent Pounchou, Ferdinand Mazon, Amélie Sozzi
Photography & Videos - colo.dc / Wheesper Prod., Starting Block
Production - Panenka
Client – TotalEnergies
Agency – Digital Playas
Project Lead – Valentine Fertier
Art Direction – Vincent Pounchou
Graphic Design – Vincent Pounchou, Ferdinand Mazon, Amélie Sozzi
Photography & Videos - colo.dc / Wheesper Prod., Starting Block
Production - Panenka
TOOLS
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Adobe Premiere Pro
Figma
Unreal Engine 5
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Adobe Premiere Pro
Figma
Unreal Engine 5
OTHER PROJECTS
TIKTOK, SEPHORA
Mission SEPHORiA : New Destination
BLAUPUNKT
Blaupunkt x Iron Lynx
DIGITAL PLAYAS
Digital Playas
© 2026 — V. All Rights Reserved.