Created for Lexus, Premium Partner of the Rolex Paris Masters, this project reimagines the tennis court through the brand’s design identity. Inspired by Takumi, the Japanese philosophy of craftsmanship at the heart of Lexus, the concept replaces traditional tennis court lines with wood textures and reworks the geometric patterns found in Lexus dealerships. I developed the art direction across three event spaces at Paris La Défense Arena, designed the visitor experience for the main indoor stand, and created all the 3D visuals used to present the concept during the pitch.